Not more but more relevant.
Health doesn’t need more options. It needs a better understanding of what your body needs.
Approach
More access doesn’t necessarily create better health.
The challenge is knowing what your body actually needs. Where are you today? What are your strengths? What is holding you back? And where can you make the greatest difference?
This is where Sumisura takes a different approach. We don’t believe health should be built around access — access to a gym, a therapy or a collection of technologies. We believe it should start with understanding.
We measure what matters, identify your priorities and use those insights to shape your training and protocols. Rather than giving you more things to do, we select what is relevant and build the approach around you.
The goal isn’t to do more. It’s to do what matters.
Story Of Sumisura
Sumisura has its roots in performance and professional sport, where individualisation is fundamental. Athletes are measured, strengths and weaknesses are identified, and training is shaped around what they need to perform better.
That led to a simple question: why shouldn’t we apply the same precision to our health?
That idea is also reflected in our name. Sumisura comes from the Italian su misura: custom made. The U sits at the centre of our identity as a reference to you, the person who is always the starting point.
Our mission is to bring this way of thinking to health. Our vision is to create a new standard where we don’t start with what is available, but with what your body needs using training, technology and protocols with purpose to create progress.
Founder
Luca Roberto Potti founded 44 FIT in 2018, a private training facility focused on working with professional athletes. His background in strength & conditioning later led him to the KV Mechelen Youth Academy as Head of Strength and to Integrated Performance Training as Head of Education, where he educates coaches and performance professionals.
Throughout those years, one principle remained constant: first understand what someone needs, then determine how to train.
At the same time, his perspective expanded beyond training alone. Sleep, stress, recovery, cardiovascular capacity and metabolism all influence how we feel, function and perform.
Sumisura is the next step in that evolution: bringing the precision and individualisation of professional sport to health, not only for athletes, but for anyone looking to get more out of their body.